Sellers Services

Buyers Services

Dear Prospective Seller,

Now that you have decided to sell your home, it is time to determine the list price. It is essential to list your home at the right price and it is important to get it right the first time. The pricing of a house is a major component in ensuring that your home sells quickly.

There are several ways to determine the market value of your home, including an Automated Valuation Model, Comparable Market Analysis and Appraisal. An Automated Valuation Model is an electronic appraiser that provides a Homes Sales Valuation Report by entering your property address. A Comparable Market Analysis is generated by comparing prices of similar properties in your area that have recently sold, are currently on-the-market or were taken off the market unsold. Unlike a Comparable Market Analysis, which is often obtained at no cost, an Appraisal is completed by a professional appraiser specifically for your home and costs between $200 and $300. After inspection, the appraiser will determine the value of your home based on its condition, location and a Comparable Market Analysis of sold properties in your area.

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Ryan Lu's Tips for Setting the Price

  • Abandon your Personal Bias

    • In order to determine the market value of your home, you must objectively establish what someone else would pay for your house. This means setting aside your emotional attachment to the many wonderful memories you have shared in your home. Some things to consider when determining the price of your home: total square footage, floor plan, construction quality, condition, amenities, lot size, topography, view, landscaping and neighborhood.

  • Educate Yourself

    • Visit local open houses and compare the location, condition, size and amenities of these houses to your own as objectively as possible. If your house is located in a neighborhood that is highly in demand, you will be able to get a higher price than you can for the same house in a less desirable area. A house that has been well-maintained will show better and, therefore, is likely to sell more promptly and for a higher price than one that needs work. When a house offers amenities that are currently popular in the marketplace, it will invite a higher price.

  • Get Comparable Market Analysis from your Real Estate Agent

    • As your real estate agent, I will give you a full Comparable Market Analysis after examining what comparable homes have sold for in your neighborhood in the recent past. Drawing upon my knowledge of other homes within the area, I will determine what I believe to be an approximate value of your home that we may use together to determine the final listing price.

  • Calculate the Price per Square Foot

    • Using homes from the Comparable Market Analysis, divide the list price by the total square footage. This will establish a baseline value per square foot of homes in your area. Multiply this number by the total square footage of your house and adjust based on amenities.

  • Consider Market Conditions

    • How is the economy? Interest rates? Local job market? What season is it? Homes tend to sell more quickly in the Spring and Summer months than in the Winter because people prefer to move during the longer warmer days and between school years. Are prices of homes in your neighborhood on the rise? Are they selling quickly? Check your Comparative Market Analysis to determine the days on the market for each comparable house sold. When real estate is booming, houses may sell in a few days. Ask your local real estate agent if it is a buyer’s or seller’s market. The Unsold Inventory Index, which indicates the pace of the market, is calculated by measuring how long it would take for all the homes currently on the market to be sold at the current rate of sales. A smaller index signifies a seller’s market, whereas a higher index suggests a buyer’s market. The Price Discount is the percentage difference between the seller's initial asking price and what the house actually sold for. A small percentage means the market favors sellers, while a large average discount signals a buyer's market.

  • Offer Incentives

    • Be creative and flexible in meeting the buyer’s needs. For example, offering a short escrow will attract buyers who want to move immediately. You might propose paying the buyer’s closing costs to seal the deal. Cash incentives will help first-time buyers who need assistance with their down payment.

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With a single input of your property into the MLS, I will generate it to:

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The Sales Process

Qualifying Buyers

  • My goal is to bring you financially pre-qualified buyers, ready, willing and able to purchase you home.

Negotiation Strategy

  • I will present all offers in an objective fashion, review and explain the terms. help you evaluate how it fits with your goals, negotiate on your behalf to help you obtain the most favorable price and terms.

Closing the Sale

  • I will be monitoring the progress of the transaction and keep you informed along the way - working on your behalf to successfully close the sale.

After Sale Service

  • I will stay in contact with you, even after the sale, to make sure you are completely satisfied with my services.

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Google.com

Building upon our advertising relationship with search engine Google, we’re proud to be among the first national real estate providers to participate in Google Base– a service that enables any content provider to submit information that is searchable on Google, and improves the quality and breadth of real estate information online. Google leads the search engine industry with over 61 percent of searches performed worldwide – more than all other search engines combined.

Google Base helps Google provide its vast audience with detailed and structured real estate information. To help you take advantage of this marketing opportunity and promote your listing on this search engine, we’ve entered into an agreement that ensures:

  • Your property listing appears on Google within a day of entering our system
  • Your Google listing gets automatically refreshed daily, so it outperforms less frequently updated listings
  • Your listing links potential buyers directly to your full listing at CaliforniaMoves.com.

Our participation in this program lets us quickly deliver the most accurate and up-to-date listing information, giving you an appreciable online marketing advantage. And, because Google takes home buyers to your full listing at CaliforniaMoves.com, we can also ensure their access to important selling features like multiple photos and our propert y online rapid response system.

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